The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Every marketing automation team is under pressure to adopt AI faster. But “adopt AI” isn’t a strategy — it’s a direction. The more useful question is: which pathway gets you from where you are to
Your email channel already knows what your audience wants. The question is: are you letting YouTube benefit from it? Most enterprise marketing teams treat YouTube as its own island—a place where you post videos, watch
You spent months designing and building complex campaign automations on a canvas. Email deploys on schedule. Nurtures trigger on behavior. Scores update in real time. So why does everything still feel slow? The problem isn’t
Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with what they already have — sending the right message, to
Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a specific output. By the end you’ll have a dollar figure
Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient and unavoidable truth is that legal can’t turn around content
Somewhere in your company there’s a slide deck with four personas on it. Each has a stock photo, a name, a bulleted list of pain points, and a messaging recommendation. The deck was built in
If you work in a highly regulated industry — financial services, healthcare, pharma — you already know the feeling. The campaign is ready. The creative is strong. The audience is timely. And then it sits
There’s a version of your week that goes like this: your analytics dashboard flags a drop in email engagement for a key segment in Germany. Someone screenshots it and pastes it into Slack. A thread
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically identifies the content patterns that drive engagement, and produces actionable
© All Rights Reserved.
Made w/ ♥ at The Guild.