Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
When most marketers think about improving segmentation, their first instinct is often to chase down budget for third-party data enrichment. While additional demographic or firmographic
A plan for diagnosing disengagement, isolating fatigue and personalizing outreach to win another opt-in. Re-engaging contacts who have lost interest in your emails isn’t easy—but it is
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Use nurture campaigns to gather content insights that help you develop better content. Every email marketing campaign is an opportunity to learn more about your
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
Email marketing remains one of the most effective channels for driving direct-to-purchase conversions. However, the challenge lies in cutting through the noise, personalizing content at
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
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