Eight Pathways for AI Adoption: Which is Right for You?
Frank Flavell June 10, 2026
Every marketing automation team is under pressure to adopt AI faster. But “adopt AI” isn’t a strategy — it’s a direction. The more useful question
Category: Artificial Intelligence
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Turn Email Insights Into YouTube Performance Wins
Frank Flavell May 28, 2026
Your email channel already knows what your audience wants. The question is: are you letting YouTube benefit from it? Most enterprise marketing teams treat YouTube
Your Persona Deck Is Stale. Your Email Data Isn’t.
Frank Flavell March 24, 2026
Somewhere in your company there’s a slide deck with four personas on it. Each has a stock photo, a name, a bulleted list of pain
Agentic AI for Faster, More Accurate Compliance
Frank Flavell March 18, 2026
If you work in a highly regulated industry — financial services, healthcare, pharma — you already know the feeling. The campaign is ready. The creative
Agentic Marketing AI: Insight to Action Without the Bottlenecks
Frank Flavell March 18, 2026
There’s a version of your week that goes like this: your analytics dashboard flags a drop in email engagement for a key segment in Germany.
Building Better Personas
Frank Flavell March 12, 2026
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically
The Breakthroughs Redefining Marketing Automation in 2026
Frank Flavell December 12, 2025
2025 will be remembered as the moment marketing automation fundamentally changed.Large Language Models and agentic AI reached a new level of maturity—accurate, fast, contextual, and
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
