Your Persona Deck Is Stale. Your Email Data Isn’t.
Frank Flavell March 24, 2026
Somewhere in your company there’s a slide deck with four personas on it. Each has a stock photo, a name, a bulleted list of pain
Category: Artificial Intelligence
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Agentic AI for Faster, More Accurate Compliance
Frank Flavell March 18, 2026
If you work in a highly regulated industry — financial services, healthcare, pharma — you already know the feeling. The campaign is ready. The creative
Agentic Marketing AI: Insight to Action Without the Bottlenecks
Frank Flavell March 18, 2026
There’s a version of your week that goes like this: your analytics dashboard flags a drop in email engagement for a key segment in Germany.
Building Better Personas
Frank Flavell March 12, 2026
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically
The Breakthroughs Redefining Marketing Automation in 2026
Frank Flavell December 12, 2025
2025 will be remembered as the moment marketing automation fundamentally changed.Large Language Models and agentic AI reached a new level of maturity—accurate, fast, contextual, and
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
Many Teams, Shared Contacts: How to Control Email Volume with Frequency Management
Frank Flavell October 14, 2025
When you’re a large enterprise with multiple product lines, regional teams, and overlapping campaigns sharing similar segments, it’s painfully easy for the same contact to
The Big, Burning Questions About Frequency Management—Answered
Frank Flavell September 15, 2025
How to pick the right cadence, protect your reputation, and stop bleeding unsubscribes It used to be the case that “more email = more results.”
