Category: Artificial Intelligence

Email Compliance in the Age of AI

Frank Flavell May 1, 2025

Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental

The Limits of AI: Weaknesses and Enterprise Risk

Frank Flavell April 24, 2025

They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn

Is Your Marketing Team Ready for AI?

Frank Flavell April 10, 2025

It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want

The Evolving Marketing Team: What the Best Organizations Get Right

Frank Flavell April 3, 2025

Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from

5 Email Datapoints You’re Missing to Improve Targeting

Frank Flavell March 27, 2025

Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and

Content Profiling: How AI can Rewrite the Rules of Email Engagement

Frank Flavell March 20, 2025

Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,

Addressing Underperformance

Frank Flavell February 26, 2025

A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above

Protect Your Email Domain Reputation: Dark Pool Domain Analysis

Frank Flavell November 7, 2024

Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail