Is Your Marketing Team Ready for AI?
Frank Flavell April 10, 2025
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want
Category: Artificial Intelligence
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The Evolving Marketing Team: What the Best Organizations Get Right
Frank Flavell April 3, 2025
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Protect Your Email Domain Reputation: Dark Pool Domain Analysis
Frank Flavell November 7, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Announcing Dark Pool Support for Adobe Marketo
Scott Gutelius July 21, 2024
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
The Environmental Impact of Sending Too Many Emails
Frank Flavell June 13, 2024
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
