The Big, Burning Questions: Persona Edition
Frank Flavell September 23, 2025
Practical answers and playbooks for dialing in targeting and content—fast. Spray-and-pray content is out. If you want more qualified engagement, you need to see which
Category: Automated
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The Big, Burning Questions About Motiva’s Dark Pool—Answered
Frank Flavell September 2, 2025
Answers to your biggest, burning questions for Dark Pool and Smart Suppress. It used to be the case that sending more email was better, and
Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
From Builder to Editor: How Marketing Ops Is Changing
Frank Flavell August 2, 2025
From campaign builder to AI overseer—how Marketing Ops is evolving in the age of automation. The old reassurance—“AI won’t replace you”—is only half true. The
How Motiva AI Supercharges Your ABM Strategy
Frank Flavell July 14, 2025
Precision Targeting at Scale. From contact quality to personalized content, here’s how to clean, score, and activate your most important accounts using Motiva AI. Unfortunately,
How AI is Rewriting the Job Description
Frank Flavell June 9, 2025
AI won’t steal your job—but it will change how you do it, what you’re measured on, and just how much you can accomplish in a
The Limits of AI: Weaknesses and Enterprise Risk
Frank Flavell April 24, 2025
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
