Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Category: Best Practices
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Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
Protect Your Email Domain Reputation: Dark Pool Domain Analysis
Frank Flavell November 7, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail
Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Automate Your Data Quality & Protect Your Email Domain Rep
Frank Flavell October 3, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. Your email domain reputation
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Announcing Dark Pool Support for Adobe Marketo
Scott Gutelius July 21, 2024
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
The Value of Dark Pool, Data & Building Relationships
Frank Flavell May 28, 2024
An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
