Category: Best Practices

How to Take Control of your Email Deliverability

Jesse Nobbe December 6, 2023

Learn about email authentication and how you can improve your email deliverability with any ESP. Since the birth of email, Email Service Providers (ESPs) have

What does “Marketing Productivity” even mean?

Frank Flavell August 7, 2023

We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

How to Use Motiva Smart Suppress to Boost Engagement Metrics

Scott Gutelius May 9, 2023

No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.

Are You Compliant? Best Practices for New Data Privacy Laws

Scott Gutelius May 5, 2023

The Age of Digital Privacy Law overhaul is here. GDPR, CCPA, CPRA, CASL, and other regulations are now in effect. How compliant are you?

How to Improve Email Deliverability with Motiva’s Dark Pool

Scott Gutelius April 26, 2023

Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track

Motiva’s Product Updates | April 2023

Scott Gutelius April 25, 2023

Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.