Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Category: Buyer Persona
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New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
How to Implement Segments in an Eloqua Campaign
Scott Gutelius October 15, 2021
Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.
How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
How to Use Our Reports to Refine Segments and Boost Metrics
Scott Gutelius August 12, 2021
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
