The Big, Burning Questions About Motiva’s Dark Pool—Answered
Frank Flavell September 2, 2025
Answers to your biggest, burning questions for Dark Pool and Smart Suppress. It used to be the case that sending more email was better, and
Category: Campaign Strategy
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Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
From Builder to Editor: How Marketing Ops Is Changing
Frank Flavell August 2, 2025
From campaign builder to AI overseer—how Marketing Ops is evolving in the age of automation. The old reassurance—“AI won’t replace you”—is only half true. The
How Motiva AI Supercharges Your ABM Strategy
Frank Flavell July 14, 2025
Precision Targeting at Scale. From contact quality to personalized content, here’s how to clean, score, and activate your most important accounts using Motiva AI. Unfortunately,
The Motiva Difference
Frank Flavell June 26, 2025
The innovations that set Motiva apart Email marketers are under pressure to deliver more personalized, high-performing campaigns with shorter turnarounds and more accountability. The challenge?
What AI Can’t Do
Frank Flavell May 29, 2025
Even in an AI-powered world, the most impactful marketing still comes from the human touch. If AI can write the copy, design the ad, and
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
