How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Category: Confidence Threshold
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How to Prioritize Areas for Email Marketing Optimization
Frank Flavell March 25, 2021
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Why Message Testing Doesn’t Work with Small Contact Groups
Frank Flavell March 15, 2021
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
