Podcast Added 239,500 Views in 28 Days — Without a New Video
Frank Flavell April 30, 2026
Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with
Category: Content Optimization
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The Cost of Over-Emailing: How to Calculate
Frank Flavell April 9, 2026
Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a
Three Steps to Speed Up Compliance Reviews Now
Frank Flavell April 2, 2026
Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient
Building Better Personas
Frank Flavell March 12, 2026
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically
The Breakthroughs Redefining Marketing Automation in 2026
Frank Flavell December 12, 2025
2025 will be remembered as the moment marketing automation fundamentally changed.Large Language Models and agentic AI reached a new level of maturity—accurate, fast, contextual, and
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
The Big, Burning Questions About Automated, Multivariate Message Testing
Frank Flavell October 23, 2025
Email testing used to be a slog. You’d carve up your audience into random splits, build duplicate emails, schedule manual sends, wait a few days,
The Big Burning Questions: Generator Edition
Frank Flavell October 1, 2025
Practical answers for teams evaluating how to use Motiva Generator to create on-brand, high-performing email content—fast. It used to be that “creative brainstorming + manual
The Big, Burning Questions: Persona Edition
Frank Flavell September 23, 2025
Practical answers and playbooks for dialing in targeting and content—fast. Spray-and-pray content is out. If you want more qualified engagement, you need to see which
