How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Category: Content Optimization
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How to Calculate an Email Baseline to Track Improvement
Frank Flavell April 2, 2021
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Why Message Testing Doesn’t Work with Small Contact Groups
Frank Flavell March 15, 2021
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Developing Email Versions for Multivariate Message Testing
Frank Flavell March 3, 2021
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
