Motiva’s Product Announcements | May 2023
Scott Gutelius May 26, 2023
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
Category: Email Marketing
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How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
How to Improve Email Deliverability with Motiva’s Dark Pool
Scott Gutelius April 26, 2023
Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track
Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
Worried About Data Compliance? Motiva’s Dark Pool Can Help
Scott Gutelius February 27, 2023
Worried about email compliance? Dark Pool data cleanup can help maintain your contact database to improve your sender score and email deliverability.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
5 Steps for Measuring Success with Dark Pool Data Cleaning
Scott Gutelius January 24, 2023
Looking to measure the success of your data hygiene efforts? Follow these 5 steps to track improvement in your email marketing campaigns and strategy
Is an Outdated Marketing Strategy Sabotaging Your Campaigns?
Scott Gutelius January 23, 2023
Your outdated marketing campaign strategy may be undermining your email marketing success. If you’re still emailing unengaged contacts, you are at risk.
Will ChatGPT Replace Human Creativity? We “Interview” the AI
Scott Gutelius January 17, 2023
Will ChatGPT lead to the death of the college essay, or other human endeavors that require critical thinking and creativity? An interview with ChatGPT
