Category: Email Marketing

What AI Can’t Do

Frank Flavell May 29, 2025

Even in an AI-powered world, the most impactful marketing still comes from the human touch. If AI can write the copy, design the ad, and

The Limits of AI: Weaknesses and Enterprise Risk

Frank Flavell April 24, 2025

They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn

Is Your Marketing Team Ready for AI?

Frank Flavell April 10, 2025

It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want

The Evolving Marketing Team: What the Best Organizations Get Right

Frank Flavell April 3, 2025

Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from

5 Email Datapoints You’re Missing to Improve Targeting

Frank Flavell March 27, 2025

Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and

Content Profiling: How AI can Rewrite the Rules of Email Engagement

Frank Flavell March 20, 2025

Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,

Addressing Underperformance

Frank Flavell February 26, 2025

A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above

Winning Content Variables for Message Testing

Frank Flavell February 5, 2025

When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by