Category: Email Marketing

Reimagining Data: Using Gen AI to Mine Old Data

Frank Flavell September 19, 2024

The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.

The Environmental Impact of Sending Too Many Emails

Frank Flavell June 13, 2024

What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with

Motiva Power Moves: Scaling Account Based Marketing (ABM)

Frank Flavell May 13, 2024

Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to

Motiva Power Moves: Brand Voice & Message Testing

Frank Flavell May 1, 2024

Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

How to Use Motiva Smart Suppress to Boost Engagement Metrics

Scott Gutelius May 9, 2023

No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.