How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
Category: Email Optimization
Read More »
How to Improve Email Deliverability with Motiva’s Dark Pool
Scott Gutelius April 26, 2023
Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track
Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
5 Steps for Measuring Success with Dark Pool Data Cleaning
Scott Gutelius January 24, 2023
Looking to measure the success of your data hygiene efforts? Follow these 5 steps to track improvement in your email marketing campaigns and strategy
Is an Outdated Marketing Strategy Sabotaging Your Campaigns?
Scott Gutelius January 23, 2023
Your outdated marketing campaign strategy may be undermining your email marketing success. If you’re still emailing unengaged contacts, you are at risk.
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
Frank Flavell November 18, 2022
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
Motiva AI vs. Eloqua AI: What’s the Difference?
Scott Gutelius November 18, 2022
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 28, 2022
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
