Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Category: Email Optimization
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The Environmental Impact of Sending Too Many Emails
Frank Flavell June 13, 2024
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
Motiva Power Moves: Reduce Bounces & Improve Engagement
Frank Flavell March 14, 2024
Over emailing the wrong contacts has big consequences on deliverability. Combine Motiva Dark Pool with Frequency Management and Send Time AI to protect your domain reputation and improve engagement rates.
Motiva Power Moves: Quick Content Optimization
Frank Flavell March 7, 2024
Give your content a boost in engagement by combining Motiva’s Performance report with Generator & Message Testing
How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
How to Improve Email Deliverability with Motiva’s Dark Pool
Scott Gutelius April 26, 2023
Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track
Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
