How AI is Rewriting the Job Description
Frank Flavell June 9, 2025
AI won’t steal your job—but it will change how you do it, what you’re measured on, and just how much you can accomplish in a
Category: Innovator Series
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Email Compliance in the Age of AI
Frank Flavell May 1, 2025
Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental
The Limits of AI: Weaknesses and Enterprise Risk
Frank Flavell April 24, 2025
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn
Is Your Marketing Team Ready for AI?
Frank Flavell April 10, 2025
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want
The Evolving Marketing Team: What the Best Organizations Get Right
Frank Flavell April 3, 2025
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Moving from Lambda to SageMaker for Inference
Paul Lam April 7, 2023
Discover how to deploy ML models with SageMaker Serverless Inference, bypassing AWS Lambda’s size limits for a seamless MLOps experience.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Frank Flavell April 22, 2021
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
