5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Category: Marketing Automation
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Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
The Environmental Impact of Sending Too Many Emails
Frank Flavell June 13, 2024
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Responsible AI and Safety with Motiva Generator
David Gutelius August 18, 2023
How Motiva Generator combines Generative AI, ethics, and responsible AI to protect your enterprise marketing
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
Motiva’s Product Updates and Coming Attractions | March 2023
Scott Gutelius March 3, 2023
The latest updates to Motiva’s email marketing AI and data cleaning platforms, plus upcoming changes to Frequency Management and AI-based subject lines.
Motiva AI vs. Eloqua AI: What’s the Difference?
Scott Gutelius November 18, 2022
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
How Much is Your Bad Data Costing You?
Scott Gutelius June 27, 2022
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
