Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Category: Marketing Automation
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Best Practices for Effective Message Tests: Subject Lines
Scott Gutelius May 18, 2022
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Send Time Optimization: How Motiva Gives You the Advantage
Scott Gutelius December 13, 2021
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
How to Improve Email Deliverability and Your Sender Score
Scott Gutelius July 16, 2021
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
What is Artificial Intelligence and Can It Help Marketers?
Scott Gutelius July 2, 2021
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Scott Gutelius June 16, 2021
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
