Category: Marketing Effectiveness

Announcing Dark Pool Support for Adobe Marketo

Scott Gutelius July 21, 2024

Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.

The Value of Dark Pool, Data & Building Relationships

Frank Flavell May 28, 2024

An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers

The Benefits of Reinforcement Learning for Email Marketing

David Gutelius November 14, 2023

Reinforcement learning with human feedback (RLHF) can bridge the gap between idea generation and real-world effectiveness. In the fast-paced world of marketing, generating fresh and

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

How to Use Motiva Smart Suppress to Boost Engagement Metrics

Scott Gutelius May 9, 2023

No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.

How to Improve Email Deliverability with Motiva’s Dark Pool

Scott Gutelius April 26, 2023

Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track

Motiva’s Product Updates | April 2023

Scott Gutelius April 25, 2023

Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.