Agentic AI for Faster, More Accurate Compliance
Frank Flavell March 18, 2026
If you work in a highly regulated industry — financial services, healthcare, pharma — you already know the feeling. The campaign is ready. The creative
Category: Natural Language Processing
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Agentic Marketing AI: Insight to Action Without the Bottlenecks
Frank Flavell March 18, 2026
There’s a version of your week that goes like this: your analytics dashboard flags a drop in email engagement for a key segment in Germany.
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
The Motiva Difference
Frank Flavell June 26, 2025
The innovations that set Motiva apart Email marketers are under pressure to deliver more personalized, high-performing campaigns with shorter turnarounds and more accountability. The challenge?
The Limits of AI: Weaknesses and Enterprise Risk
Frank Flavell April 24, 2025
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Motiva’s Product Updates and Coming Attractions | March 2023
Scott Gutelius March 3, 2023
The latest updates to Motiva’s email marketing AI and data cleaning platforms, plus upcoming changes to Frequency Management and AI-based subject lines.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
