Eight Pathways for AI Adoption: Which is Right for You?
Frank Flavell June 10, 2026
Every marketing automation team is under pressure to adopt AI faster. But “adopt AI” isn’t a strategy — it’s a direction. The more useful question
Category: Results
Read More »
Turn Email Insights Into YouTube Performance Wins
Frank Flavell May 28, 2026
Your email channel already knows what your audience wants. The question is: are you letting YouTube benefit from it? Most enterprise marketing teams treat YouTube
Your Automation Is Fast. Your Decisions Aren’t.
Frank Flavell May 12, 2026
You spent months designing and building complex campaign automations on a canvas. Email deploys on schedule. Nurtures trigger on behavior. Scores update in real time.
Podcast Added 239,500 Views in 28 Days — Without a New Video
Frank Flavell April 30, 2026
Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with
The Cost of Over-Emailing: How to Calculate
Frank Flavell April 9, 2026
Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a
Three Steps to Speed Up Compliance Reviews Now
Frank Flavell April 2, 2026
Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
The Big, Burning Questions – Send Time AI Edition
Frank Flavell September 10, 2025
Answers to your biggest, burning questions for Motiva’s Per Contact Send Time AI For years, “blast at 10 a.m. Tuesday” was treated like a best
The Motiva Difference
Frank Flavell June 26, 2025
The innovations that set Motiva apart Email marketers are under pressure to deliver more personalized, high-performing campaigns with shorter turnarounds and more accountability. The challenge?
