Podcast Added 239,500 Views in 28 Days — Without a New Video
Frank Flavell April 30, 2026
Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with
Category: Results
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The Cost of Over-Emailing: How to Calculate
Frank Flavell April 9, 2026
Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a
Three Steps to Speed Up Compliance Reviews Now
Frank Flavell April 2, 2026
Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
The Big, Burning Questions – Send Time AI Edition
Frank Flavell September 10, 2025
Answers to your biggest, burning questions for Motiva’s Per Contact Send Time AI For years, “blast at 10 a.m. Tuesday” was treated like a best
The Motiva Difference
Frank Flavell June 26, 2025
The innovations that set Motiva apart Email marketers are under pressure to deliver more personalized, high-performing campaigns with shorter turnarounds and more accountability. The challenge?
How AI is Rewriting the Job Description
Frank Flavell June 9, 2025
AI won’t steal your job—but it will change how you do it, what you’re measured on, and just how much you can accomplish in a
The Evolving Marketing Team: What the Best Organizations Get Right
Frank Flavell April 3, 2025
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
