5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Category: Results
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Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
What does “Marketing Productivity” even mean?
Frank Flavell August 7, 2023
We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same
Motiva’s Product Announcements | May 2023
Scott Gutelius May 26, 2023
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
Are You Compliant? Best Practices for New Data Privacy Laws
Scott Gutelius May 5, 2023
The Age of Digital Privacy Law overhaul is here. GDPR, CCPA, CPRA, CASL, and other regulations are now in effect. How compliant are you?
Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
Moving from Lambda to SageMaker for Inference
Paul Lam April 7, 2023
Discover how to deploy ML models with SageMaker Serverless Inference, bypassing AWS Lambda’s size limits for a seamless MLOps experience.
Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer
Scott Gutelius December 14, 2022
Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer
How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
