Category: Results

Moving from Lambda to SageMaker for Inference

Paul Lam April 7, 2023

Discover how to deploy ML models with SageMaker Serverless Inference, bypassing AWS Lambda’s size limits for a seamless MLOps experience.

Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer

Scott Gutelius December 14, 2022

Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer

How to be a Rock Star (at Your Next Performance Review)

Scott Gutelius November 11, 2022

Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).

Personalizing Email Frequency for an Outsized Impact

Scott Gutelius August 15, 2022

How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs

Motiva Awarded U.S. Patent for Email Send Time Optimization

David Gutelius August 8, 2022

The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.

How to Collect Zero-Party Data for a New Marketing Strategy

Scott Gutelius March 29, 2022

Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.

First Apple, Now Gmail? How Prefetching Will Skew Open Data

Scott Gutelius March 9, 2022

Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.