Category: ROI

Podcast Added 239,500 Views in 28 Days — Without a New Video

Frank Flavell April 30, 2026

Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with

The Cost of Over-Emailing: How to Calculate

Frank Flavell April 9, 2026

Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a

Three Steps to Speed Up Compliance Reviews Now

Frank Flavell April 2, 2026

Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient

Turn Email Insights Into Multi-Channel Marketing Wins

Frank Flavell November 4, 2025

The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you

Email Compliance in the Age of AI

Frank Flavell May 1, 2025

Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental

Is Your Marketing Team Ready for AI?

Frank Flavell April 10, 2025

It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want

Are You Marketing to Zombies? Likely. Here’s How to Stop.

Scott Gutelius October 23, 2024

Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.