Turn Email Insights Into YouTube Performance Wins
Frank Flavell May 28, 2026
Your email channel already knows what your audience wants. The question is: are you letting YouTube benefit from it? Most enterprise marketing teams treat YouTube
Category: ROI
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Your Automation Is Fast. Your Decisions Aren’t.
Frank Flavell May 12, 2026
You spent months designing and building complex campaign automations on a canvas. Email deploys on schedule. Nurtures trigger on behavior. Scores update in real time.
Podcast Added 239,500 Views in 28 Days — Without a New Video
Frank Flavell April 30, 2026
Introducing Uptides AI, Motiva’s new platform for YouTube content optimization — now in beta. For years, Motiva AI has helped email marketers do more with
The Cost of Over-Emailing: How to Calculate
Frank Flavell April 9, 2026
Everybody knows sending too many emails is bad. Almost nobody has done the math on how bad. Here’s the math. Three steps, each with a
Three Steps to Speed Up Compliance Reviews Now
Frank Flavell April 2, 2026
Large, highly regulated companies end up sending generic email despite having sophisticated technology, rich data, and creative teams capable of much better work. The inconvenient
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Email Compliance in the Age of AI
Frank Flavell May 1, 2025
Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental
Is Your Marketing Team Ready for AI?
Frank Flavell April 10, 2025
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want
Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Free Up Your Content Calendar with Frequency Management
Frank Flavell October 12, 2023
Are you constantly chasing a never ending series of missed deadlines? FM can help. In the race for your contact’s attention, it’s easy to fall
