Category: Segmentation

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

How to Use Motiva Smart Suppress to Boost Engagement Metrics

Scott Gutelius May 9, 2023

No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.

The Carbon Footprint of Enterprise Email Marketing

Scott Gutelius March 29, 2023

Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.

4 Ways Your Email Marketing Can Stay Cutting Edge in 2023

Scott Gutelius February 13, 2023

Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.

How to be a Rock Star (at Your Next Performance Review)

Scott Gutelius November 11, 2022

Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).

Personalizing Email Frequency for an Outsized Impact

Scott Gutelius August 15, 2022

How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs

What the Golden Girls Can Teach You About Sender Personas

Scott Gutelius July 25, 2022

The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name

Best Practices for Effective Message Tests: Subject Lines

Scott Gutelius May 18, 2022

Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.