The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from traditional, highly structured teams to forward-thinking, agile departments. What we’ve
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and when—but how often do we truly understand what our contacts
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic, tone, and call-to-action—what kind of email content best engages and
When most marketers think about improving segmentation, their first instinct is often to chase down budget for third-party data enrichment. While additional demographic or firmographic data can sometimes be useful, it’s not always the best
A plan for diagnosing disengagement, isolating fatigue and personalizing outreach to win another opt-in. Re-engaging contacts who have lost interest in your emails isn’t easy—but it is possible. The key is understanding why they disengaged and taking
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above average. It’s a great opportunity to learn about your contacts
Use nurture campaigns to gather content insights that help you develop better content. Every email marketing campaign is an opportunity to learn more about your audience. With each email you send, you can refine your
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by testing these key elements for an outsized impact. 1.
Email marketing remains one of the most effective channels for driving direct-to-purchase conversions. However, the challenge lies in cutting through the noise, personalizing content at scale, and continuously optimizing for better engagement. That’s where Motiva
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When developing a marketing funnel, most organizations start with the top
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