The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail gets lost in a simple statistic like the bounce rate.
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. Your email domain reputation with Email Service Providers (ESPs) is crucial to the success
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with customers, announce new products, and drive sales. However, the seemingly
An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers to focus on optimizing their email programs for maximum deliverability
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to drive revenue by aligning marketing and sales together to target
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape, marketers are looking for ways to save time and improve
Over emailing the wrong contacts has big consequences on deliverability. Combine Motiva Dark Pool with Frequency Management and Send Time AI to protect your domain reputation and improve engagement rates.
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