Announcing Dark Pool Support for Adobe Marketo
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
Scott Gutelius July 21, 2024
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
The Environmental Impact of Sending Too Many Emails
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with customers, announce new products, and drive sales. However, the seemingly
Frank Flavell June 13, 2024
The Value of Dark Pool, Data & Building Relationships
An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers to focus on optimizing their email programs for maximum deliverability
Frank Flavell May 28, 2024
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to drive revenue by aligning marketing and sales together to target
Frank Flavell May 13, 2024
Motiva Power Moves: Brand Voice & Message Testing
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape, marketers are looking for ways to save time and improve
Frank Flavell May 1, 2024
Motiva Power Moves: Reduce Bounces & Improve Engagement
Over emailing the wrong contacts has big consequences on deliverability. Combine Motiva Dark Pool with Frequency Management and Send Time AI to protect your domain reputation and improve engagement rates.
Frank Flavell March 14, 2024
Motiva Power Moves: Quick Content Optimization
Give your content a boost in engagement by combining Motiva’s Performance report with Generator & Message Testing
Frank Flavell March 7, 2024
How Motiva Dark Pool Improves Email Deliverability
Gain clarity around bounces and disengagement and reduce your overall daily send volume. Despite the maturity of email as a marketing channel (or maybe because of it), it’s surprisingly difficult to determine why an email
Frank Flavell February 12, 2024
Introducing Motiva Generator™ Private Label: Custom LLMs
Motiva AI is excited to announce Motiva Generator™ Private Label, designed to meet the evolving needs of enterprise marketing and sales teams in the age of responsible AI. This advanced offering expands on our commitment to trustworthy AI, privacy, security, and safety, particularly in light of recent developments in our space.
David Gutelius January 2, 2024
Google & Yahoo Update Email Auth Requirements in Feb 2024
Make sure you’re ready or you may experience a drop in engagement rates… In the never ending race for contact security, Google and Yahoo are upgrading their email authentication requirements which enables organizations to implement
Frank Flavell December 14, 2023
