How Thermo Fisher Scientific Used Motiva’s Send Time Optimization to Boost Revenue Generation by 400% in Two Months

ThermoFisher Patti Wiberg Case Study Headshot


Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Its mission is to enable customers to make the world healthier, cleaner, and safer. Thermo offers a wide variety of services and products that help customers around the globe in laboratories and clinics, on production lines, and out in the field.


Revenue generation had plateaued on one of Thermo Fisher Scientific’s monthly e-commerce campaigns, and Digital Marketing Automation Manager Patti Wiberg needed a solution that could improve performance without decreasing productivity.

As a busy marketer, she needed something quick and painless that could help bring her e-commerce campaigns back to life.


Patti used Motiva’s Send Time AI email step for Eloqua’s campaign canvas, simply replacing the native Email step with Motiva’s step on the canvas. It took all of five minutes.

Send Time AI’s engine is trained on the engagement data in your Eloqua database and our software automatically does the analysis and scheduling for you. 

It continually experiments for the best send time for each individual contact in an audience so they get the email at the time when they are most likely to engage.

Unlike competing solutions, it works immediately – not weeks or months. It isn’t fooled by fake opens. And continues to improve over time as it learns more about your contacts’ preferences.


After using Send Time AI for two months, Patti achieved a 400% sustained increase in monthly revenue generation.

Send Time AI dramatically improved awareness which trickled down to conversion.


Patti plans on using Motiva’s Message Testing to help refine her messaging and segmentation, as well as Send Time AI to continue increasing engagement and revenue.

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