FAQ

FREQUENTLY ASKED QUESTIONS

Some questions we often get, along with some answers. If you have other questions, feel free to reach out!

 

Motiva AI is a brain for your marketing stack. It finds the message variations that most resonate with your target audience, and helps you refine segments and target customers.
Pretty much anything you can imagine and create: email subject lines, different message content, tone, layout, graphics, html versus text, etc. We’re adding support for channels, landing pages, and other cool stuff. Motiva AI also lets you test multiple variables at once.
We suggest a minimum of 10,000 contacts or more over the span of a campaign.
Oracle Eloqua, expanding to others soon.
Customer expect more than generic campaigns. Your messaging and communications are opportunities to listen better. If you do this well, you create more opportunities, deeper relationships, faster conversions. The old mass-market broadcast approach is out. Your customers will go where they feel heard and valued. We can help.
Some testing is better than none, but Motiva AI goes way beyond A/B/N. Classic A/B/N tests send the same number of messages for each variation to learn what option is best. This means that as the number of message variations grows, you are sending more customers an inferior message during the testing period. In contrast, Motiva AI experiments with any number of variations over time, incrementally learning which work best, and adapting to maximize overall campaign performance. Instead of static batch ‘n blast, you create a campaign that listens and adapts.
Magical elven unicorns. Just kidding. You give Motiva AI an audience and set of message variations or treatments. It constructs the optimal experimental plan and sends out waves of those treatments to representative audience samples. As your audience responds, Motiva AI builds those incremental results into the next wave. It gradually shifts investment from the treatments that perform less well to the ones that perform best. You don’t have to do anything here; it’s all automatic. No guessing. Just awesome.
Either. Both. It’s for human beings.