FREQUENTLY ASKED QUESTIONS
Some questions we often get, along with some answers. If you have other questions, feel free to reach out!
Motiva AI is a brain for your marketing stack. It automatically finds the message variations and strategies that most resonate with your target audience, and helps you refine segments and target customers precisely. It handles the hard stuff for you saving time while delivering better marketing ROI.
Pretty much anything you can imagine and create: email subject lines, different message content, tone, layout, graphics, html versus text, send times, etc. We’re adding support for channels, landing pages, and other cool stuff. Motiva AI also lets you test multiple variables at once.
We suggest a minimum of 5,000 contacts or more over the span of a campaign.
Oracle Eloqua, expanding to others soon.
Motiva AI saves loads of time while it helps your team improve your entire marketing practice. The old mass-market mass push approach is out and your customers will go where they feel heard and valued. We can help.
Some testing is better than none, but Motiva AI goes way beyond A/B/N. Classic A/B/N tests send the same number of messages for each variation to learn what option is best. This means that as the number of message variations grows, you are sending more customers an inferior message during the testing period. In contrast, Motiva AI experiments with any number of variations over time, incrementally learning which work best, and adapting to maximize overall campaign performance. Instead of static batch ‘n blast, you create a campaign that listens and adapts.
Magical elven unicorns. Just kidding. You give Motiva AI an audience and set of message variations or treatments. It constructs the optimal experimental plan and sends out waves of those treatments to representative audience samples. As your audience responds, Motiva AI builds those incremental results into the next wave. It gradually shifts investment from the treatments that perform less well to the ones that perform best. You don’t have to do anything here; it’s all automatic. No guessing. Just awesome.
Either. Both. It’s for human beings.