Dark Pool Cleanup
Clean your segments with surgical precision to improve deliverability and engagement.
— THE RISE OF BAD ENGAGEMENT DATA —
ESPs all now use advanced AI to filter email, triggering inaccurate engagement data
ESPs are obfuscating this scanning so they can identify bad actors. But legitimate marketing emails are getting caught in these filters.
Executive Summary
It can be nearly impossible to figure out why a contact isn’t engaging. And the margin for error is getting smaller. The more you email disengaged contacts, the more it ruins your sender reputation with Email Service Providers and harms your overall deliverability.
Dark Pool gives you the data and reporting you need to know when emailing a contact will do more harm than good. Clean segments by removing dead or unreachable contacts, realign engagement rates, improve deliverability and target your true audience.
12%
of reported “Opens” emails were never delivered.
18%
of reported “Clicks” were never opened, and are auto-scanners
50%
of bouncebacks are mislabeled as soft, but are actually hard bounces.
The Motiva Difference
Marketing Automation Platforms use SMTP codes to determine if a bounceback is hard or soft, but SMTP codes can be overly simplistic. Motiva instead uses AI to analyze the a more a complete set of data which provides greater detail into email deliverability.
We collect our own data on email domain behavior and combine that with bounceback messages and an event-level analysis of activity data including opens, clicks, web views and form submits allows Motiva to provide an in-depth accounting of every contact in your database and their level of quality.
And it doesn’t stop there. All those scanners opening and clicking? We separate those out so you can focus on actual, human activity.
— HOW DOES THIS IMPACT YOUR BUSINESS? —
1. Inaccurate data leads to inaccurate segmentation and bad strategy.
2. Your sender reputation suffers and tanks the rest of your email marketing.
3. You pay for sending to unreachable contacts – or are not even real people.
4. You are passing poor leads to sales.
5. Your reporting is inaccurate and what is going to your CMO is wrong.
— MOTIVA AI'S DARK POOL CLEANUP™ —
In four easy steps, Motiva AI’s Dark Pool Cleanup™ will get you on track—and keep you there:
1. Connect to Motiva AI with a single-sign on.
2. Automated Dark Pool analysis
3. Dark Pool data report & action plan
4. Always-on, guided data cleanup
BOOST
PERFORMANCE
INCREASE
DATABASE
HEALTH
RESOLVE
DELIVERABILITY
ISSUES
REDUCE
NON-COMPLIANCE
RISK
