Use These 3 Approaches to Calculate Email Marketing ROI
March 30, 2021 No Comments
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
Month: March 2021
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How to Prioritize Areas for Email Marketing Optimization
March 25, 2021 No Comments
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Why Message Testing Doesn’t Work with Small Contact Groups
March 15, 2021 No Comments
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Developing Email Versions for Multivariate Message Testing
March 3, 2021 No Comments
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
