How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
April 22, 2021 No Comments
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
Month: April 2021
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How to Use the From: Line to Boost Email Open Rates
April 20, 2021 No Comments
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Tips and Tricks for Optimizing Event Promotions
April 19, 2021 No Comments
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
How to Conduct Send Time Analysis to Improve Email Strategy
April 5, 2021 No Comments
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
How to Calculate an Email Baseline to Track Improvement
April 2, 2021 No Comments
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
