How to Collect Zero-Party Data for a New Marketing Strategy
March 29, 2022 No Comments
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
Month: March 2022
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First Apple, Now Gmail? How Prefetching Will Skew Open Data
March 9, 2022 No Comments
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
