PTC Leverages Motiva to Increase Clickthroughs by 46%
July 19, 2021 No Comments
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
Author: Scott Gutelius
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How to Improve Email Deliverability and Your Sender Score
July 16, 2021 No Comments
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Is Your Organization Ready for Artificial Intelligence?
July 16, 2021 No Comments
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
What is Artificial Intelligence and Can It Help Marketers?
July 2, 2021 No Comments
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Frequency Management: How to Combat Unsubscribes and Contact Fatigue
June 16, 2021 No Comments
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
How Send Time AI Reaches Your Contacts on Their Schedule
May 28, 2021 No Comments
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
How to Leverage Message Testing to Save Time, Boost Metrics
May 17, 2021 No Comments
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
May 8, 2021 No Comments
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
