Motiva AI vs. Eloqua AI: What’s the Difference?
Scott Gutelius November 18, 2022
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
Category: Apple Mail Privacy Protection
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Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
First Apple, Now Gmail? How Prefetching Will Skew Open Data
Scott Gutelius March 9, 2022
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
