Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Category: Campaign Strategy
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Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Announcing Dark Pool Support for Adobe Marketo
Scott Gutelius July 21, 2024
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
How to Improve Email Deliverability with Motiva’s Dark Pool
Scott Gutelius April 26, 2023
Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track
Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
