Email testing used to be a slog. You’d carve up your audience into random splits, build duplicate emails, schedule manual sends, wait a few days,
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
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