Building Better Personas
Frank Flavell March 12, 2026
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically
Category: Content Optimization
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The Breakthroughs Redefining Marketing Automation in 2026
Frank Flavell December 12, 2025
2025 will be remembered as the moment marketing automation fundamentally changed.Large Language Models and agentic AI reached a new level of maturity—accurate, fast, contextual, and
Turn Email Insights Into Multi-Channel Marketing Wins
Frank Flavell November 4, 2025
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
The Big, Burning Questions About Automated, Multivariate Message Testing
Frank Flavell October 23, 2025
Email testing used to be a slog. You’d carve up your audience into random splits, build duplicate emails, schedule manual sends, wait a few days,
The Big Burning Questions: Generator Edition
Frank Flavell October 1, 2025
Practical answers for teams evaluating how to use Motiva Generator to create on-brand, high-performing email content—fast. It used to be that “creative brainstorming + manual
The Big, Burning Questions: Persona Edition
Frank Flavell September 23, 2025
Practical answers and playbooks for dialing in targeting and content—fast. Spray-and-pray content is out. If you want more qualified engagement, you need to see which
Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
How Motiva AI Supercharges Your ABM Strategy
Frank Flavell July 14, 2025
Precision Targeting at Scale. From contact quality to personalized content, here’s how to clean, score, and activate your most important accounts using Motiva AI. Unfortunately,
The Motiva Difference
Frank Flavell June 26, 2025
The innovations that set Motiva apart Email marketers are under pressure to deliver more personalized, high-performing campaigns with shorter turnarounds and more accountability. The challenge?
