Building Better Personas
Frank Flavell March 12, 2026
Why Your Personas Might Not Be Working Motiva’s Persona Voice is a powerful feature. It analyzes the top-performing emails for a group of contacts, automatically
Category: Generative AI
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The Hidden Cost of Compliance Bottlenecks
Frank Flavell March 5, 2026
It’s 9 AM on a Tuesday. Your team built an incredible campaign: Thirteen personalized email variants, each dynamically tailored by segment, purchase history, and engagement
The Breakthroughs Redefining Marketing Automation in 2026
Frank Flavell December 12, 2025
2025 will be remembered as the moment marketing automation fundamentally changed.Large Language Models and agentic AI reached a new level of maturity—accurate, fast, contextual, and
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
Context Is the Ultimate Advantage in Next Gen Marketing
Frank Flavell October 30, 2025
On its own, Generative AI excels at producing content quickly. Give it a prompt, and you’ll get something serviceable in seconds. But “serviceable” isn’t what
The Big, Burning Questions About Automated, Multivariate Message Testing
Frank Flavell October 23, 2025
Email testing used to be a slog. You’d carve up your audience into random splits, build duplicate emails, schedule manual sends, wait a few days,
The Big Burning Questions: Generator Edition
Frank Flavell October 1, 2025
Practical answers for teams evaluating how to use Motiva Generator to create on-brand, high-performing email content—fast. It used to be that “creative brainstorming + manual
Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
From Builder to Editor: How Marketing Ops Is Changing
Frank Flavell August 2, 2025
From campaign builder to AI overseer—how Marketing Ops is evolving in the age of automation. The old reassurance—“AI won’t replace you”—is only half true. The
How Motiva AI Supercharges Your ABM Strategy
Frank Flavell July 14, 2025
Precision Targeting at Scale. From contact quality to personalized content, here’s how to clean, score, and activate your most important accounts using Motiva AI. Unfortunately,
