Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
Category: Message Testing
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The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
What the Golden Girls Can Teach You About Sender Personas
Scott Gutelius July 25, 2022
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Checklist: Best Practices for a Successful Email Campaign
Scott Gutelius July 25, 2022
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Best Practices for Effective Message Tests: Subject Lines
Scott Gutelius May 18, 2022
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
What Litmus’ State of Email 2021 Means for Marketers
Scott Gutelius February 18, 2022
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Every Email is an Opportunity: Tips for Nurture Campaigns
Scott Gutelius December 13, 2021
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
