Category: Open Rate

Apple Mail Privacy Protection: What to Start and Stop Doing

Scott Gutelius July 26, 2021

Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.

Apple’s Mail Privacy: Time to Rethink Your Email Strategy

David Gutelius June 21, 2021

On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.

How to Leverage Message Testing to Save Time, Boost Metrics

Scott Gutelius May 17, 2021

Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Frank Flavell April 22, 2021

Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.

How to Use the From: Line to Boost Email Open Rates

Frank Flavell April 20, 2021

Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.

How to Prioritize Areas for Email Marketing Optimization

Frank Flavell March 25, 2021

So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.

Why Message Testing Doesn’t Work with Small Contact Groups

Frank Flavell March 15, 2021

Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.