How To: One Day Send Time AI
Frank Flavell February 19, 2026
When a campaign is urgent, timing is key. Motiva’s One Day Send Time AI helps marketers optimize send times for campaigns that need to go
Category: Send Time AI
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One Day Send Time AI: Optimize Time-Sensitive Emails
Frank Flavell February 4, 2026
Motiva Send Time AI operates best when you have time. A full week to stagger sends.Room to let patterns emerge.Flexibility to wait for the statistically
Recapping Email in 2025: The Biggest Changes And What They Mean
Frank Flavell December 4, 2025
2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
The Big, Burning Questions – Send Time AI Edition
Frank Flavell September 10, 2025
Answers to your biggest, burning questions for Motiva’s Per Contact Send Time AI For years, “blast at 10 a.m. Tuesday” was treated like a best
Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Motiva Power Moves: Reduce Bounces & Improve Engagement
Frank Flavell March 14, 2024
Over emailing the wrong contacts has big consequences on deliverability. Combine Motiva Dark Pool with Frequency Management and Send Time AI to protect your domain reputation and improve engagement rates.
The Benefits of Reinforcement Learning for Email Marketing
David Gutelius November 14, 2023
Reinforcement learning with human feedback (RLHF) can bridge the gap between idea generation and real-world effectiveness. In the fast-paced world of marketing, generating fresh and
Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
