Frequencey Management
Control email frequency. Protect against fatigue and unsubscribes.
Executive Summary
Use our out-of-the-box reporting to determine which email frequency results in the highest engagement and lowest unsubscribe rate. Then set global as well as localized frequency limits that prevent your contacts from being over emailed.
Frequency Management is highly flexible. Prioritize certain content so bottom funnel outreach always gets sent in preference to top funnel awareness emails. Change FM limits as you learn more about audiences. Disable FM limits in certain business critical campaigns.
Frequency Management helps you put your best foot forward in being compliant with regional marketing regulations and build a trusting relationship with contacts to prevent against costly complaints.
The Motiva Difference
User-friendly reporting combined with flexible rules and simple campaign architecture. It’s easy to use, effective and gives you the data you need to sleep well at night.
Instead of forcing Eloqua to do something it wasn’t built to do, Frequency Management extends Eloqua to provide a robust fatigue management system that doesn’t feel cobbled together.
