Message Testing
Multi-Variate Message Testing that finds the winner for you.
Executive Summary
Gone are the days of manually setting up an A/B test and constantly checking it to find a winner. Motiva’s Message Testing step takes care of all the grunt work for you by tracking the performance of each email version and automatically finding the winner for you without making manual changes to the campaign canvas.
Save time and gain deeper insights into the content that works best for your segments.
The Motiva Difference
Motiva Message Testing is one step on the campaign canvas that replaces several campaign steps that need to be manually monitored. MT is built on statistical methods that give you greater confidence and clarity when identifying winners.
Don’t just choose a version that seems to be better performing. Motiva will use actual data to determine statistical significance and automatically adjust while giving you reporting to track progress.
It’s more than send and forget. Use MT to systematically adapt your overall content to be more engaging.
The Ultimate Guide to Automated Testing
30 MIN READ
Go beyond simple A/B email message testing to harness the power of automated multivariate content optimization. This guide will walk you through the fundamentals and show you how to systematically gather deep insights about your audience and engage them.
