Performance Reporting
A user-friendly dashboard without wrangling spreadsheets
Executive Summary
How hard can it be to figure out how a campaign or individual email performed compared to a historical baseline?
Before we launched Motiva Performance Reporting, our clients spent an average of 20 hours each week tracking down the right data, calculating baselines and sharing the results with the right people.
Now those right people can get the results they need on their own in Motiva without spending hours chasing down spreadsheets, fiddling with formatting and adding screen shots to a presentation deck.
The Motiva Difference
We believe performance reporting should be simple and straightforward while also providing enough detail to answer your most important questions.
- What is the overall performance of my email marketing?
- What is the overall performance of certain types of campaigns?
- What is the historical baseline?
- What is the percent improvement compared to the baseline or a benchmark?
- What emails performed the best and worst during a specific period of time?
- What were the subject lines and body copy of the best and worst performing emails?
Answering these questions can actually inform your email strategy and lead to even better engagement and achievement.
