Persona Reporting
Track engagement for specific contacts and improve targeting
Executive Summary
Persona Reporting gives any marketer the ability to track and compare marketing performance for the many different groups of contacts in your overall contact database. Identify the contacts you can better engage and use Persona insights to improve your Message Testing and targeting with Persona Voice. It’s easy to setup and saves hours of continual analysis every month that can be better spent on strategy and content development.
The Motiva Difference
MAP reporting can be extremely robust but also siloed. Tracking down the data you need and visualizing it in one place can be a major project that you may never have time to do. Motiva Persona Reporting automatically grabs the data you need to improve targeting and makes it easy to glean key insights that actually make a difference to your key metrics.
