Persona Voice
Automatically adapt content to a specific audience using Gen AI
Executive Summary
You have many segments and you may know what emails you’ve sent to each segment. But do you know exactly what content performed the best for each segment in a way that improves your future targeting? That’s what Persona Voice does for you with the click of a button.
Motiva Persona Voice analyzes the top performing content for a segment and automatically writes guidelines to develop engaging content which can be used in Motiva Generator. A herculean analytics project is condensed into a few minutes.
The Motiva Difference
ChatGPT can help you improve the clarity of your writing and brainstorm new ideas, but on it’s own it doesn’t know what content would would work best for your contacts.
Instead of just arbitrarily adding Generative AI into a text editor, we’ve taught it to gather the most relevant insights from a segment’s best performing content and to adapt any messaging to be more engaging for that segment. We’re closing the feedback loop between analytics and content development.
